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Senior Independent Community Article
This is a selection made from among articles on Senior Independent Community. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Senior Independent Community News
Senior housing complex to fill void in city (The Hanford Sentinel)
With affordable senior housing in short supply, a Fresno builder is working on plans for a $7 million senior apartment complex in north Hanford. Called Senior Villa Apartments, the complex proposed on a two-acre parcel just behind a Longs Drugs shopping center at Fargo and 11th avenues will include 39 one- and two-bedroom apartments designed to accommodate low-income senior citizens.
Read more...Senior calendar (Port Clinton News Herald)
A program of exercises, crafts, entertainment and education combines with meals served at the Ottawa County Senior Citizens Center and nutrition sites to form the county senior citizens activities program. Suggested donation for lunch is $2.50 for those 60 and older; $5 for those under 60.
Read more...Pregnant teenage girl and boyfriend expelled from independent school (Daily Telegraph)
Two teenage pupils have been expelled from a leading independent school after a sexual relationship ended with the girl becoming pregnant.
Read more...Clubs & Organizations - 2008 (Fernandina Beach News-Leader)
AARP lobbies for senior citizen benefits at the national, statewide and local level and is a social group with service to others in mind. It meets 9:30 a.m. to noon the second Monday at the Community Room at the Fernandina Beach Police Department, 1525 Lime St. Call John Megna at 277-2143.
Read more...Sri Lanka: AHRC fears more killing following Senior Editor's assassination (TamilNet)
Calling on the "local and international community to take note of the escalation of violence in Sri Lanka and to do all [they] can to intervene for the purpose of saving lives," Asian Hurman Rights Commission (AHRC), a Hong Kong based rights watchdog, in press release issued today, warned that the situation points to "establishment of a dictatorship with the help of some sections of the ...
Read more...Rep. Eddie Bernice Johnson: It's Time to Strengthen the Community Reinvestment Act (HuffingtonPost)
In recent months, people have blamed Community Reinvestment Act for the meltdown in the housing market, and thus, the financial crisis. Let's examine some of the real facts.
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