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Senior Continuing Care Community Article
This is a selection made from among articles on Senior Continuing Care Community. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Senior Continuing Care Community News
Community Calendar (Northbrook Star)
Deadline for calendar items is 10 days in advance of the desired publication date. Send information on clubs, lectures, community events, religious events, reunions, support groups and singles to: Community Calendar, Pioneer Press, 3701 W. Lake Ave., Glenview IL 60026; fax to (847) 486-7451 or e-mail to glenview@pioneerlocal.com.
Read more...Health care, Internet safety bring out crowd (MPNnow.com)
State Attorney General Andrew Cuomo and his staff were at a community forum Tuesday night at Irondequoit High School.
Read more...Falling home prices may hurt sales in life care communities (Long Island Business News)
Two new life care communities are set to come on line in Long Island within the next couple of years. Most of the units have been reserved, but as many seniors plan to use the sale of their home to pay the one-time entrance fee, the plummeting real estate market may make it difficult for [...]
Read more...Trained Professionals and Online Tools Can Help Seniors Find a New Home (Today's News-Herald)
(ARA) - Helping a parent move to senior housing can seem more intimidating than orchestrating a rocket launch. The death of a spouse, declining health or safety concerns can trigger the need to move. The first phase comes with the realization that what has been home is no longer suitable.
Read more...Peek at the Week (Niles Herald-Spectator)
Submissions for Community Calendar are required 10 days preceding the date of publication. Send to: Niles Managing Editor, Pioneer Press, 3701 W. Lake Ave., Glenview IL 60026. Information may be faxed to (847) 486-7495 or e-mailed to mbottari@pioneerlocal.com.
Read more...Calendar of events (Waller County News Citizen)
Spiritual Renewal A Spiritual Renewal opportunity for friends and family of the Hempstead community and surrounding areas will be held at Bethlehem United Methodist Church starting on Sunday, November 16 at 3 p.m. Guest speaker will be Rev. Fred Thomas III. On Monday, November 17 through Thursday, November 20, 2008 at 7 p.m. Guest speakers on Monday will be Rev. Michael Wolf; Tuesday, Nov. 18 ...
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