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Senior Community Housing Article
This is a selection made from among articles on Senior Community Housing. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Senior Community Housing News
Work begins on south Palo Alto senior housing - Palo Alto Online
Work begins on south Palo Alto senior housing Palo Alto Online, CA - Construction is beginning this week on Fabian Way Senior, a 55-unit low-income housing development for low-income seniors in south Palo Alto. ... |
Senior housing, new retailers on tap at Mueller - Bizjournals.com
Senior housing, new retailers on tap at Mueller Bizjournals.com, NC - The senior housing building is part of the Mueller Affordable Homes Program, and will span four stories. The mixed-income community will primarily serve ... Senior housing, Frost Bank, Staples to open at Mueller Senior housing coming to Mueller |
Despite gains in senior center, library, he grew unreceptive, some say - Baltimore Sun
Despite gains in senior center, library, he grew unreceptive, some say Baltimore Sun, United States - Community activists give Oliver credit for getting revitalization projects off the ground in an area traditionally lacking in economic stimuli, ... |
Senior Housing on South El Camino Real? - San Clemente Times
Senior Housing on South El Camino Real? San Clemente Times, CA - Meta Housing Corporation hopes to build an 84-unit, 62565-square-foot senior housing complex with the intent to make it 100 percent affordable housing. ... |
Aging in Place Is Becoming More Popular - Metropolitan News-Enterprise
Aging in Place Is Becoming More Popular Metropolitan News-Enterprise, CA - The downturn in the housing market makes that equity much less valuable. The Dallas Morning News reports that senior-housing experts don’t have hard numbers ... |
NB submits affordable housing plan to COAH - Greater Media Newspapers
NB submits affordable housing plan to COAH Greater Media Newspapers, NJ - Vigna and DiStefano repeatedly assured residents that the lot would not potentially be developed into senior housing for another eight years, at which point ... Millstone frets over COAH obligation Municipality advocate challenges latest COAH figures Tracts targeted for affordable housing |