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Community Senior Services Article
This is a selection made from among articles on Community Senior Services. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Community Senior Services News
Montgomery Community Events Nov. 20-27 - Washington Post
Montgomery Community Events Nov. 20-27 Washington Post, United States - 10 am, Long Branch Senior Center, Long Branch Community Center, 8700 Piney Branch Rd., Silver Spring. Free. 301-431-5700. SMALL BUSINESS COUNSELING ... |
States Cut Services for Elderly, Disabled - Wall Street Journal
States Cut Services for Elderly, Disabled Wall Street Journal - Waiting lists for home and community-based services are lengthening. Many states expect to make further cuts in the coming year, as budgets continue to ... |
Georgia Association of Homes and Services for the Aging Announces ... - MarketWatch
Georgia Association of Homes and Services for the Aging Announces ... MarketWatch - ... such as home-based care, adult day services and community services." To complement its representation for providers of senior living and care, ... |
Health Net of the Northeast and Its Associates Rally to Deliver ... - MarketWatch
Health Net of the Northeast and Its Associates Rally to Deliver ... MarketWatch - The New Jersey Health & Senior Services WIC (Women, Infants & Children) program provides supplements and nutritious foods to mothers and their children ... |
Community Extra Calendar - HeraldNet
Community Extra Calendar HeraldNet, WA - Camano Community Senior Center offers a line-dancing class with oldies, Latin, Irish and country music Tuesday, the last at 606 Arrowhead Road, ... |
Community Center hosts senior summit - Jacksonville News
 Jacksonville News | Community Center hosts senior summit Jacksonville News, AL - About 70 senior adults visited the Jacksonville Community Center on Nov. 12 to learn how to protect themselves and prepare for their future. ... |