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Citizen Community Senior Article
This is a selection made from among articles on Citizen Community Senior. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Citizen Community Senior News
Senior Notes (The Little Elm Journal)
Monthly senior citizen lunch held on 3rd Tues. in Nov., Dec. The Nov. lunch for senior citizens will be held on the 3rd Tues., Nov. 18. The Dec. lunch will be held on Dec. 16. Festivities will begin for the Dec. lunch at 10 a.m. at the Little Elm Community Center.
Read more...Interfaith Clergy Senior Citizen’s Thanksgiving Dinner next Thursday (Westborough News)
Good Shepherd Lutheran Church of 183 West Main St. is this year’s coordinating church for the 39th annual Westborough Interfaith Clergy Senior Citizen’s Thanksgiving Dinner.
Read more...Holiday banquet for senior citizens approaching (Deer Park Broadcaster & Progress)
The city of Deer Park will hold the annual Holiday Banquet for senior citizens of the community on Thursday, Dec. 11, at 6 p.m. at the Jimmy Burke Activity Center at 500 West 13th Street.
Read more...Helping Senior Citizen Navigate the Change to Digital Television Gets $2.7 Million Funding (Senior Journal)
Nov. 19, 2008 – Concern about senior citizens being prepared for the nation’s switch to all-digital television transmission received some relief yesterday when it was announced that the National Telecommunications and Information Administration (NTIA) will award $2.7 million to the National Association of Area Agencies on Aging (n4a) to help seniors navigate the change coming next February.
Read more...Clubs & Organizations - 2008 (Fernandina Beach News-Leader)
AARP lobbies for senior citizen benefits at the national, statewide and local level and is a social group with service to others in mind. It meets 9:30 a.m. to noon the second Monday at the Community Room at the Fernandina Beach Police Department, 1525 Lime St. Call John Megna at 277-2143.
Read more...Be Santa for a senior citizen (News Democrat & Leader)
The popular campaign that in the last three years delivered more than 2,000 gifts to local needy seniors is being planned again this holiday season.
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