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Ca Community Senior Services Yahoo Article
This is a selection made from among articles on Ca Community Senior Services Yahoo. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Ca Community Senior Services Yahoo News
Make it a Day ON, Not a Day Off! Join the Martin Luther King, Jr. Day ... - Yahoo Finance
SACRAMENTO, Calif., Jan. 5 /PRNewswire/ -- What: The Martin Luther King, Jr. - King Day of Service 2009 Who: Hands On Sacramento, a program of the Community Services Planning Council, local business partners and over 1,000 community volunteers. Theme ...
Read more...Calendar for Jan. 1 - Milpitas Post
The City of Milpitas Fourth Annual Town Hall Meeting will take place on Thursday, Feb. 5 from 7 to 8:30 p.m. at the Milpitas Community Center Auditorium, 457 E. Calaveras Blvd. The primary focus will be emergency preparedness. Milpitas residents are ...
Read more...Business Bulletin Board for Jan. 4-10 - Inside Bay Area
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Read more...UK Approves Police Hacking Home Computers - Wired
The UK's Home Office is supporting a proposal that would allow British police or MI5 agents to hack home, office and other private computers without a warrant to intercept e-mail traffic and monitor a user's other computer activities. The proposal ...
Read more...Britney, Obama Twitter Feeds Hijacked Following Phishing Attack - Wired
Official Twitter feeds belonging to Barack Obama's campaign, Fox News and Britney Spears were hijacked to send out fake messages on Monday, two days after a password-stealing phishing attack targeted the microblogging service. "A number of high ...
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