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Apartment Community Senior Article
This is a selection made from among articles on Apartment Community Senior. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
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Apartment Community Senior News
Man charged with killing Dallas police officer - Austin American-Statesman
DALLAS — A 26-year-old man has been charged with capital murder in the shooting of a veteran Dallas police officer who was trying to serve a warrant. Senior Cpl. Norman Smith, 43, was shot in the face Tuesday night as he and other gang unit ...
Read more...Rockets fired from Lebanon hit northern Israel, could open second ... - Canada East
There were no serious injuries in either attack. But the rockets on Israel's north raised the specter of renewed hostilities with Hezbollah, just 2½ years after Israel battled the guerrilla group to a 34-day stalemate. Hezbollah started the 2006 war ...
Read more...Man dies in fire at San Mateo seniors home - Contra Costa Times
A man died in a one-alarm fire in an apartment at a senior community home in San Mateo Monday night, according to a battalion chief. The fire was reported at 9:48 p.m. at Fountain Glen at the Villa at 4000 S. El Camino Real and was under control by ...
Read more...Partnership mortgages - Worcester Telegram & Gazette
WORCESTER — Living in a small apartment in Clinton with a baby on the way, Arlin N. and Abel N. Herrera knew they wanted to move soon. The couple had thought about buying a home, but assumed it would be years away while they saved their money. But ...
Read more...Steven D. Bell & Company Acquires Apartment Community in Atlanta - Carolina Newswire
Greensboro, N.C.-based Steven D. Bell & Company recently acquired an apartment community in Atlanta, Ga., continuing the Bell firm’s longtime interest in Metro Atlanta property. The purchase was made from Post Properties, Inc., one of the largest ...
Read more...New senior apartment building opens in south KC - Kansas City Star
A $9 million apartment building for seniors has opened at the former Armour Homes campus, the flagship of a new identity for the south Kansas City landmark. The 25-acre compound at 81st Street and Wornall Road, originally established by the Women’s ...
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